Cubes of Truth
We perform demonstrations in the public, and engage with people who might otherwise not have any exposure to animal rights messages. In Philadelphia, we primarily carry out Cube of Truth demonstrations; which involves activists standing in cube formation displaying signs, and laptops playing graphic footage. A few other activists are designated to discuss animal rights with the public who are engaging with the demonstration.
This form of activism is effective because one cannot diminish the severity of the animals’ suffering when they are viewing the pictures themselves. It forces people to confront an injustice they may have been unaware of, willingly or not. Because of the non-confrontational, yet assertive nature of Cube of Truth, passersby must walk up to us, we get lots of invested individuals who are interested in learning more about the cruelty of the animal agriculture industry and how they can make more compassionate choices. We have even seen people decide against going in the restaurant our Cube was near. These events are most effective with large numbers, and are easy for new activists, so come to our next cube!